Marketing Data Analyst - Sales & Marketing Insights

Join PHINMA Properties as a Marketing Data Analyst and drive data-driven decision-making in our dynamic Sales and Marketing teams. Based in the vibrant hub of Canggu, Bali, you’ll play a pivotal role in transforming raw data into actionable insights that shape our marketing strategies and sales performance. With a focus on leveraging advanced analytics tools, you’ll help us understand customer behavior, optimize campaign effectiveness, and identify growth opportunities.

At PHINMA Properties, we are committed to delivering exceptional real estate experiences. Our team thrives in a collaborative environment where innovation and data-driven insights are at the core of our success. As a Marketing Data Analyst, you’ll work closely with our Sales and Marketing teams to analyze market trends, customer interactions, and campaign performance. Your insights will directly impact our ability to attract and retain top-tier clients in the competitive real estate market.

📋 Tanggung Jawab Pekerjaan

• Analyze and interpret complex data sets using tools such as Google Analytics, Tableau, and SQL to identify trends and patterns.
• Develop and maintain dashboards and reports that provide actionable insights for the Sales and Marketing teams.
• Conduct A/B testing and other experiments to optimize marketing campaigns and improve customer engagement.
• Collaborate with cross-functional teams to understand business objectives and translate them into data-driven strategies.
• Provide regular reports and presentations to senior management, highlighting key insights and recommendations.
• Stay updated with the latest industry trends and best practices in data analytics and marketing.
• Participate in brainstorming sessions to develop innovative solutions for data challenges.
• Ensure data accuracy and integrity by implementing robust data validation processes.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 3-5 years of experience in data analysis, marketing analytics, or a similar role.
• Proficient in data analysis tools such as Google Analytics, Tableau, and SQL.
• Strong understanding of statistical concepts and techniques.
• Excellent communication and presentation skills to effectively convey insights to both technical and non-technical stakeholders.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in data analytics (e.g., Google Analytics Certified, Tableau Desktop Specialist) is a plus.
• Familiarity with CRM systems such as Salesforce or HubSpot is a plus.

🛠️ Keahlian

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